TRACK SALES RECHANNELING AND DIVERSIONS
Effectively Track
Sales Re-channeling and Diversions
Ensure products sold in the local market meet the highest quality standards
Sales rechanneling, where drugs from authorised sources are resold illegally on other channels or markets, poses a grave risk to consumers. Products sold in these markets are often not compliant with regulatory checks, and may even be expired mishandled, or compromised, endangering people who use them.
Furthermore, diversions also undermine price differentials and erode profit margins in markets with relatively higher prices.
How to Detect Sales Diversions
Real-time Verification & Diversion Insights
Data Matrix Scan
Verify products from unrecognised channels instantly with a quick scan.
Authorised Reseller Tagging
Every product tracked by eZTracker is linked to an authorised reseller, including clinics, hospitals, pharmacies, and stores.
Market or Channel Verification
When a product is scanned and found in an unauthorised market or channel (e.g. unregulated website), manufacturers can track the product back to the reseller for further investigations.
Why Clients Choose eZTracker
Protect top-line
Quickly detect resellers who are responsible for sales rechanneling and reduce diversions that cause profit erosion.
Safeguard Brand Reputation
Ensure products sold in the local market meet the highest quality standards.
Case studies
Tracking grey market activities to protect brand trust in Malaysia
For Brands Better visibility over distribution channels and unauthorised reselling activities Safeguard margins and brand reputation