Optimise Your Marketing Budget with Better Campaign Insights
With companies spending over 12% of their annual revenue on marketing according to a Gartner study, it is important for marketing teams to measure the impact of campaigns and use data to create timely and relevant marketing strategies.
How to Digitally Track Campaigns
Effective On-Ground Campaign Performance Monitoring
A/B Testing
Conduct A/B testing of campaigns through separate QR codes
Evaluate Consumer Response to Incentives
Measure how consumers respond to different incentives like free samples and vouchers
In-Depth Consumer Profiling
Survey consumers to understand their profile, behaviours, and identify your closest competitors
Customised Strategies
Tailor sales and marketing strategies with consumer insights
Why Clients Choose eZTracker
Enhanced Innovation and Resource Allocation
Effectively measured consumer responses to incentives like free samples and vouchers, which traditionally was difficult to measure.
Case studies
Tracking marketing campaign effectiveness in thailand
For Brands Uncover consumer insights to build dynamic marketing strategies and optimise resource allocation For Consumers Feel their opinions are