eZTracker leverages
end-to-end product traceability to provide an advanced level of assurance and protection
Counterfeits and diversions not only erode profit margins, but also adversely impact consumer trust. Alarmingly, counterfeit drugs remain prevalent, especially in low and middle-income countries where 1 in 10 medical products are substandard or falsified.
According to WHO, the global pharmaceutical industry sustains annual losses amounting to US$200 billion due to counterfeit drugs, resulting in greater consumer distrust. In 2022 alone, 6615 pharmaceutical crimes have been reported, calling for an urgent need for solutions to minimise these cases.
With the rising rate of pharma crimes and sophisticated counterfeit tech, eZTracker leverages end-to-end product traceability to provide an advanced level of assurance and protection.
How to Protect Consumers and Your Brand
Secure and multi-layered label stickers
Enhanced Security
Resistant to replication
Visual Deterrence
Elements like hologram effect, tamper-evident design, scratch-resistant foils, and stronger adhesive deter counterfeits
Digital Traceability
Unique data matrix scannable by manufacturers, distributor, resellers, HCPs, and consumers to record chain of custody
Real-time verification
Data Matrix Scan
Confirm product provenance instantly with a quick scan.
Report Unrecognized Sources
Flag products from an unrecognised source with detailed reports sent directly to the manufacturer and receive an immediate response.
Fraud investigation dashboards
Location-based Monitoring
Identify problematic locations and cross-border product movements using information collected from consumer scans and help law enforcement conduct drug bust operations.
Blacklisted Code Alerts
Receive real-time alerts on blacklisted child codes and intercept the movement of counterfeit products.
Why Clients Choose eZTracker
Protect top-line
By preventing the sale of counterfeit products, eZTracker ensures that genuine products generate revenue rather than lose them to counterfeiters.
Improve brand loyalty
2 in 3 APAC consumers say they stop patronising brands once trust is compromised. eZTracker offers an added layer of assurance to help showcase your brandโs commitment to consumer safety.
Reduce reputation damage and risk of disruption
Minimise reputational harm by proactively responding to counterfeits. Protect new product launches, planned price increments, and sales and marketing campaigns from any delays.
Case studies
Effective fraud investigations in Hong Kong
For Brands Improve adherence to nationally endorsed immunization programme Access actionable insights that helped better tackle bad actors and provide
Combating counterfeit aesthetic products in Thailand
For Brands Gain a competitive edge by delivering a digital and more credible consumer experience. Comply to country-specific serialisation and
Improve visibility for regional distribution hub in singapore
For Brands Better visibility over increasingly complex supply chain to identify inefficiencies, operational gaps and cost saving opportunities